FEATURED PROJECT
Jockeying for First-Page Position
Louisville-Based 3PL rises from dark horse to front-runner with creative content marketing and SEO
Project Overview
Derby Supply Chain Solutions is a Third-Party Logistics Provider (3PL) based in Louisville, KY. Like many B2B organizations, Derby’s sales team historically relied on networking and relationships to attract new business.
While working with Derby, I led the development and execution of their website redesign and strategized an online marketing campaign that utilized content marketing, infographic development, blog articles and linkbuilding to grow organic traffic and attract new business.
CLIENT
Derby Supply Chain Solutions
EMPLOYER:
DBS>Interactive
SERVICES
Content strategy, Copywriting, Content marketing, Infographics, Information architecture, Photography, Keyword research, On-page SEO, Linkbuilding, Reporting
Content Strategy & SEO
Website Redesign
To expand the organic reach of Derby’s website and attract prospective customers, I suggested a website architecture that would allow us to target new keywords. The areas where I saw opportunity included:
3PL Solutions
Industries
Locations
After the website launched, I led a team of digital marketing specialists that executed a monthly online marketing services package that included content marketing, on-page SEO, linkbuilding, and analytics reporting. One tactic we made great use of (it was the early 2000’s…) was infographics.
Animated Infographic
The Most Exciting Two Minutes in Infographics
Capitalizing on the media attention that the Kentucky Derby’s receives every year, we created an interactive infographic that would entertain equestrians around the globe, build brand awareness for Derby Supply Chain Solutions and serve as a valuable asset for attracting backlinks.
More Infographics
Logistics of the Holidays
This infographic explored the great lengths logistics providers have to go through to deliver your packages on time during the holidays.
Eastern Tennessee
This interactive infographic promoted a major industrial region that Derby was hoping to attract business by exploring local attractions and employers.
How Logistics Gained America Freedom
A little known fact explored in this infographic is that logistics played a major role in America winning The Revolutionary War against Britain.
Website Photography
When developing Derby’s website, we realized our redesign could really benefit from new photography. I traveled to their Louisville distribution center to capture images of state-of-the-art facilities.
Project Outcomes
After launching with the new architecture and executing a comprehensive content marketing and SEO strategy, Derby successfully secured many relevant keywords on the first page, helping to grow their organic traffic, backlinks, and inquiries.
Organic Traffic Growth
Referral Traffic Growth
New Backlinks
