SEO Consulting
Let Me Help You Build a Winning SEO Strategy
Have previous attempts at SEO not gone to plan? Is there an upcoming project you’re leading that requires an SEO subject matter expert?
If so, I may be able to help.
I am a SEO consultant with over 15 years of experience leading and executing enterprise-wide organic initiatives and have a proven track record of helping universities and organizations thrive through effective SEO consulting advice.
Developing teams of marketers into high-performing SEO professionals is how I’ve made a career and I’m confident that I’ll be able to train your staff to think like a search engine expert.
I currently have availability and am looking for interesting projects to get involved. Send me the details of your project by completing the form and I’ll respond with a date for our initial consultation.
Tell Me About Your Project
Past Projects
SEO Consulting Options
Choose How You Want To Work With Me
Working with an SEO consultant shouldn’t be a headache. My SEO consulting services are tailored to be flexible, allowing you to decide what works best for your business.
I Have a Project…
Projects have a defined beginning and end. I’ll provide you with a fixed quote for a specific scope of work that we both agree to.
I Need A Strategy…
Great SEO doesn’t happen over night. A monthly retainer provides the time I need to demonstrate meaningful results.
How SEO Consultants Work
My Process
1.
Discover
We meet virtually to discuss your SEO challenges. I’ll recommend one of the options above based on your goals and budget. Following the meeting, I prepare a proposal.
2.
Strategize
I break down your website’s issues and opportunities to identify a roadmap that aligns with your marketing goals. You connect me with the respective stakeholders on your team.
3.
Collaborate
I present my findings to your stakeholders and collaborate with your team to operationalize the SEO strategy. Each step of the way I measure performance.
4.
Repeat
After executing the plan, we evaluate the results based on the initial goals. If additional needs arise, we repeat the process and begin discovery once again.
SEO Speciality Areas
I have experience in all facets of SEO consulting including these speciality areas.
Technical SEO
Technical SEO relates to website and server optimizations that help search engine spiders crawl and index your site more effectively.
On-Page Optimization
On-page SEO relates to improving the relevance of your site’s content. Title tags, headings, and structured data all play a critical role.
Core Web Vitals
Search engines reward websites that offer a good user experience. Page speed is a critical component of offering a good UX.
Off-Page Optimization
Growing backlinks and social signals to your website helps search engines to identify you as an authority in your industry.
JavaScript SEO
More websites are being built as single-page applications (SPAs), opening websites up to a host of javascript SEO issues.
E-E-A-T
Google’s quality rater guidelines suggest that websites should offer a high-level of Experience, Expertise, Authoritativeness, and Trustworthiness.
Industry Expertise
Over the past 15 years of my professional SEO career, I’ve worked with and developed expertise in a variety of industries including:
Higher Education
I’ve spent the last 7 years of my professional SEO career working with universities and colleges at various leadership positions within online program management (OPM) companies. I am currently employed as the Director of Search Engine Optimization for Wiley University Services. I’ve developed deep industry knowledge in higher education online marketing — having led marketing strategies that are responsible for generating over 50 million in organic traffic.
Ecommerce
I have successfully optimized and elevated the online presence of numerous ecommerce websites in my career. From Magento to BigCommerce, my comprehensive approach to SEO has consistently delivered tangible results, and I look forward to applying my expertise to help your ecommerce business achieve its full potential.
Business to Business (B2B)
I honed many of my SEO consulting and lead generation skills while working at digital agencies where our primary clients required business to business SEO. My data-driven approach, combined with a deep understanding of B2B customer journeys, has consistently delivered increased inbound leads and revenue growth for B2B clients.