FEATURED PROJECT
True Fish Tales
Reeling in boat insurance customers and backlinks with compelling content
Project Overview
United Marine Underwriters (UMU) is a small boat and watercraft insurance agency headquartered in La Grange, KY. When I first joined DBS Interactive in 2010, UMU had been a client for many years and they were already very successful in search. Despite their competition (Geico, Progressive, BoatUS) having much deeper pockets, a thoughtfully executed SEO strategy had positioned United Marine Underwriters at the top of SERPs for some of the most challenging and expensive search terms in any industry.
To maintain their website’s rankings and continue to build brand awareness, we needed to cast a large net with engaging content and hope that our efforts resulted in us catching a steady supply of backlinks.
CLIENT
United Marine Underwriters
EMPLOYER:
DBS>Interactive
SERVICES
Content strategy, Copywriting, Content marketing, Infographics, Off-Page SEO, Linkbuilding
Interactive Infographic
Proving Not All Fisherman Are Liars
Every fisherman dreams of reeling in the big catch. While most are left to tell stories of the big one that got away, there are a lucky few who have done the impossible and reeled in a true monster. Developed as a single page application, this interactive infographic highlights 24 examples of record-breaking fish tales.
Infographic Features
World Map
Pinned locations on the map serve as the primary form of navigation, allowing users to explore fish tales in their own backyard.
Interactive Elements
When clicked, interesting facts about the species of fish animate into the screen from the bottom of each fish tale.
Social Engagement
Attempting to engage with this audience, a prominent call to action invites anglers to submit their own record-breaking catches.